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About · Michael Marrujo

An AI strategist who shows up in person.

I'm Michael Marrujo, founder of Theron Digital — a boutique consultancy built around one operator, not a roster of juniors. I map how your business actually runs, find your highest-ROI leverage, and build the custom systems to capture it — face to face, until it's working.

The Operator

A different kind of build partner.

I'm not a big-firm consultant reading off a framework, and I'm not an agency reselling off-the-shelf software. I studied neuroscience and business economics at Notre Dame — how decisions and systems actually work — and I build with the modern AI stack most local firms haven't touched yet.

What I'm genuinely expert at is this: understanding a process, breaking it down to the studs, and building the solution it's missing. Custom, to your needs, at your speed. Then I stay until you're actually using it — because a solution you don't use isn't one.

By design, I take on only a handful of engagements at a time. That's what lets me work in person, go deep on a single business, and stay until the system is running — the difference between a boutique partner and a vendor.

Education
University of Notre Dame, 2023 — Neuroscience & Business Economics
Specialty
AI strategy, process mapping & custom automation
Languages
English (fluent) · Spanish (proficient) — lived in Peru
On the ground
Orange County, CA — on-site and in person
Contact
How I Think

Discern. Diagnose. Design. Deliver.

One operator, one method — applied to your business, not a template.

Discern

Sit with the business and map how it actually runs — not how the org chart says it does.

Diagnose

Find the one or two points of highest-ROI leverage, and name them plainly.

Design

Build the custom solution — to your needs, at your speed. Never off the shelf.

Deliver

Stay until it's in use. A solution is only a solution if you actually use it.

Why It Works

How I'm different.

01
Local and in person

I come to your business, face to face, and listen before I build anything. You get an operator on-site — not a portal and a ticket queue.

02
Highest-ROI leverage first

One call and I'll tell you where your leverage is. Take it and run, or — if we both see a fit — we build it together.

03
Custom, never off-the-shelf

Every solution is built to your needs and your speed. Nothing pulled off a shelf and forced onto your business.

04
Built to be used

I work with you until you're satisfied and the system is actually running. That's the whole job — not the handoff.

Work With Me

Start with a conversation.

Tell me what's slowing the business down. I'll tell you where your highest-ROI leverage is — and whether I'm the right person to build it. Direct, either way.

Book a Discovery Call

20 minutes. Real feedback. If I can't help, I'll say so.